The Traditional Lookbook

The festival of lights, Diwali, is arguably India’s biggest religious celebration. The Sanskrit word for it, Deepavali, translates into ‘row of lights’. Light symbolises hope. Homes, institutions and entire neighbourhoods are decorated with candles, earthen lamps and fairy lights on this auspicious moonless night.

It is a vibrant festival with the display of lights all over. The dressing is also equally dazzling as well as traditional in this festival. You can see the most assorted dresses to be worn during Diwali, the traditional, modern and the fusion styles are all worn.

Are you looking for beautiful Indian wear that would suit different occasions?

Recently I shot the spectacular festive collection from Ritu’s Creation , a beautiful brand known for their craftsmenship. I was enchanted with the delicate thread and bead embroidery , pastel hues , breezy fabrics  that created such vibrant works of beauty as a window into a charming world. Every piece transported me to a different place and time.

Traditional clothing of India is very popular throughout the world. People from all across the globe seek different types of Indian clothing through online and offline mediums.I’ll be going to give you a sneak peak of her latest collection which brings an amazing ethnic taste with an awesome blend of embroidery, sequins and colours.

Floor Length Gowns



This graceful gown gives a magnificent and royal appeal. Talk about gowns for Indian wear and they have a truly stunning gown collection that would be a perfect fit for the Indian women. It is unique and suits the Indian taste very well.

The Front Slit Trend





The collection also includes front slit tops with lehengas. I think that front slit tops or dresses are surely an eye-catching fashion item. I love the concept. For an even sexier look, take the slit higher up to your ribs, and pair it with silk pants and palazzo.




The collection also includes Chikan Lehengas, enriched with impeccable embroidery absolutely perfect to give you the desi and timeless élan. Chikan is a traditional embroidery style from Lucknow, India and the technique of creation of a chikan work is known as chikankari, it is one of Lucknow’s best known textile decoration styles. If you are someone who likes to keep your style royal, authentic yet simple, then you should definitely go for Chikankari dresses.

Saree – Six yards of Sheer Elegance


The collection includes a wide range of sarees, they are so much versatile and charming. Saree is the most versatile ethnic wear, this iconic drape goes with every mood and occasion. It complements every body type and makes a woman look graceful like nothing else probably can. There are about more than 100 ways to drape a saree and over the years, the way it is styled has been reinvented. No matter what kind of event or occasion you attend, a beautiful piece of saree coordinated with the right kind of accessories can make you look elegant.


Lehenga is an truly ethnic attire that describes Indian traditional culture. There is nothing better than dazzling embroidery crafted to perfection, this lehenga was everything to me from its contrasting and bold colours to the beautiful work. The lehenga collection features a modern Indian look which has its own aura of traditional elegance.



With the festive season right around the corner, ethnic trends are on a roll.Blouses with beautiful embellishments, sequins on the pallu and an exquisite blend of colors – a collection you can’t take in, in one look. Why go for the same old embroidery designs when you have some modern designs to wear? Why go for the same old churidar when you have a great choice of tops and bottoms to wear with your ethnic ensemble?

This collection is exclusively designed keeping in mind the rich Indian traditions.
Gown styled Anarkali, front slit tops, some interesting silhouettes like kurtas with lehengas and a variety of other unconventional designs is the strength of this collection. So, not only do they look chic, but are super comfortable as well! It is a designer label which is very good with contemporary cuts and modern silhouettes but keeping the Indian traditional design aesthetics intact.

Shop at :
Facebook –
Instagram –
Call  09839126440

How did you like this series? Which one did you like the most? I would love to know. If you liked all of them, do share this post with your girl friends.


Photographs by – Daniel Joseph


26 thoughts on “

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s